PROJECT SUMMARY

9-Day Turnaround | 6 Stills | 19-Sec Ad | Role: Solo Creator

1. Creative Director (solo)
2. 3D Modeler and Animator (solo)
3. Sound Designer (solo)
4. Colorist (solo)
- Phase 1: Stills (May 10, 2025 - May 15, 2025)
  1. Creative Conceptualization, Brand Research & Analysis, Storyboarding & Moodboarding
  2. Rendering of Stills
- Phase 2: The Animation (May 22, 2025 - May 26, 2025)
  - Animation Shotlist Planning
  - Creative Scene Experimentations
  - Rendering the Animation
- 9 days total | Spread across 2 phases.
- 6 Still Renders
- 19-Second Animated Spec Ad
1. Blender
2. Davinci Resolve
3. Adobe Photoshop
4. Adobe Lightroom
Crafted a luminous satin-sheen world that amplifies Oud Satin Mood’s sensual signature.
Ready-made as a hero launch film, website banner loop, and high-engagement social reels.

MAISON FRANCIS KURKDJIAN CASE STUDY

Spec Ad: OUD Satin Mood

The Challenge & Opportunity

Maison Francis Kurkdjian’s OUD Satin Mood is described as “a royal interpretation of oud.” The fragrance is rich, velvety, and opulent, yet restrained.

This spec ad explores how MFK could embrace motion, light, and form while staying rooted in its elegant visual code.

The goal: to translate the experience of oud (warm, luxurious, and enveloping) into a motion-driven sensory moment, without relying on spectacle or excess.

My Creative Process

1. Brand Research & Analysis

A close study of MFK’s packaging, site layout, and campaign materials confirmed a consistent visual identity: minimal, elegant, with a precise use of gold, deep blues, and refined typography. The key was to stay reverent to that identity, not reinterpret it through flashy effects.

2. Creative Concept Development

The guiding words were: Dramatic. Simple. Elegant.

This became a study in restraint. Every motion, material, and light placement was chosen to evoke royalty without cliché. The gold wasn’t meant to shine, it was meant to glow.

3. Moodboarding & Shot Planning

I curated references from high-end fashion editorials, black-on-gold packaging studies, and soft silk fabric motion to guide the tone. Slow camera moves, soft ambient light, and subtle reflections formed the spine of the storyboard.

4. 3D Execution

Inside Blender, I rebuilt the bottle from scratch, including:

Manual logo engraving using displacement and curve-based modeling
Accurate material representation for the deep blue glass and real gold foil
Careful beveling and lighting for elegance, not spectacle
Motion was driven by stillness. Every animation curve was shaped to move like silk; slow, graceful, deliberate.